Mastering Real Estate Cold Calls: The Push Versus Pull Technique
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In this riveting episode of Brandon Mulrenin's real estate revelations, we delve into the heart of the cold calling conundrum. Mulrenin boldly declares that direct cold calls to your dream clients are the holy grail of real estate success. It's the fast lane to cash, the gold mine of lead generation, where you handpick your prospects. But hold on, folks, because here comes the twist - many agents face an uphill battle with defensive, skeptical prospects on the other end of the line. It's a battlefield out there, with prospects dodging, lying, and playing hard to get, leaving agents high and dry.
But fear not, for Mulrenin unveils the game-changing push versus pull technique, a paradigm shift in the world of phone selling. Instead of tugging prospects towards change, he advocates for a strategic pushaway approach. By flipping the script and prompting prospects to defend the status quo, agents disarm resistance and ignite self-persuasion. It's a masterstroke, turning objections into invitations and cold calls into warm conversations. No more chasing prospects; they'll be lining up at your door, eager to collaborate.
Mulrenin's method is a psychological jujitsu, where agents guide prospects to articulate their reasons for action, leading to genuine connections and smoother conversions. By letting prospects sell themselves on the idea, agents unlock a treasure trove of insights and motivations. It's a dance of words, a delicate balance of push and pull, transforming cold calls into opportunities for mutual understanding and collaboration. So buckle up, real estate enthusiasts, as Mulrenin takes you on a thrilling ride through the uncharted territories of phone selling mastery.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Watch Realtors: This cold calling technique prints money on Youtube
Viewer Reactions for Realtors: This cold calling technique prints money
"Seems like your home has everything, why not just stay there forever?" is one of the BEST lines to use on a cold call
Request for more live cold calls with students
How to transition to using the line "seems like your home has everything, why not just stay there forever?"
Inquiring about the opening lines to get the prospect to engage
Using the same expired script for old expired listings
Praise for simplifying cold calling and making it feel more natural and powerful
Compliments on being the best real estate coach on YouTube with straight facts
Positive feedback on learning something new with each video
Excitement about implementing live cold calls
Success story of landing a listing presentation after 60 calls and 5 connections for expired listings on the first day of making calls
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