Revolutionize Real Estate Prospecting: Blue Ocean Strategy Unveiled
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In this riveting episode by Brandon Mulrenin, the world of real estate prospecting is dissected with surgical precision. Brandon unveils a groundbreaking strategy to revolutionize client acquisition for agents tired of the cold calling grind. He delves into the market's four segments: the Super, top of funnel, middle of funnel, and bottom of funnel. The crux of the issue lies in agents fixating on the bottom of the funnel, leading to cutthroat competition and a myriad of challenges like low profitability and undesirable properties in far-flung locations.
Brandon, akin to a visionary maestro, introduces the audience to the concept of a Blue Ocean strategy, a realm devoid of cutthroat competition where profitability thrives. He advocates for a shift towards targeting for rent by owners as a means to swiftly generate cash flow sans the fierce competition that plagues the bottom of the funnel. This strategic pivot allows agents to break free from the shackles of intense competition and embark on a journey towards sustainable growth and success.
Furthermore, Brandon emphasizes the importance of transitioning towards the middle of the funnel, targeting downsizers and absentee owners for long-term business expansion. Downsizers, a demographic ripe for exploration, present a lucrative opportunity for agents to cater to the needs of retiring baby boomers looking to downsize their homes. Absentee owners, often stemming from the for rent by owner business, offer a promising avenue for agents to tap into the market of second homes and rental properties with minimal competition. Brandon's narrative unfolds like a high-octane race, urging agents to steer away from the crowded bottom of the funnel and navigate towards the uncharted waters of the Blue Ocean strategy for unparalleled success in the real estate realm.
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Circumstances of encountering homeowners telling about receiving multiple calls monthly
Realtors calling FRBO (For Rent By Owner) properties
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